This research stream explores how aesthetics, branding and digital consumption shape urban lifestyles and identities. It examines how platform- mediated visual cultures, through social media, influencer practices and digital storytelling, redefine urban desirability, neighbourhood imaginaries and everyday routines. Particular attention is paid to the symbolic and cultural dimensions of platform urbanism and their impact on urban subjectivities.
This research stream explores how aesthetics, branding and digital consumption shape urban lifestyles and identities. It examines how platform- mediated visual cultures, through social media, influencer practices and digital storytelling, redefine urban desirability, neighbourhood imaginaries and everyday routines. Particular attention is paid to the symbolic and cultural dimensions of platform urbanism and their impact on urban subjectivities.